India, July 2022: Tata Tele Business Services (TTBS), India’s leading technology enabler of connectivity, cloud and collaboration solutions for businesses provided its advanced cloud communication suite to MyMoneyMantra to accelerate its digital transformation, enable operational efficiency and boost customer experience.
MyMoneyMantra, founded in 1989 by Raj Khosla, works in partnership with financial institutions to distribute various products, such as secured and unsecured loans, credit cards and mortgages, through its online and physical distribution network. MyMoneyMantra has tied up with more than 100+ financial institutions and claims to have served four million customers for consumer finance products (e.g. loans, credit cards) through its platform. It has a physical presence in more than 350 cities across India and employs over 2700 employees.
MyMoneyMantra required a feature rich cloud-based telephony facility that is asset light, with on-demand scalability to connect their employees internally and externally with customers with an intelligent call routing facility backed by data analytics.
Mr. Aditya Kinra, Vice- President, Tata Teleservices said, “The workplace of today and future are exhibiting an emerging need for flexible business process management solutions that can enable them to operate beyond boundaries. Our Smartflo suite of cloud solutions provide the same to perfection with intelligent call routing and monitoring along with a continuous flow of business communication. Its unique feature of on-demand scalability allows businesses to adapt quickly through the effective utilization of enterprise-grade security services that are highly reliable”.
While speaking about how the association with Tata Tele Business Services pioneered growth at MyMoneyMantra, Mr. Raj Khosla, Founder & Managing Director of MyMoneyMantra, said, “Pandemic has pushed us to fast track our digitalisation process. We shifted our data, models, and technology to Cloud and that eventually enabled us to scale very fast. Smartflo ensured a faster, smoother, and streamlined call flows. We were also able to maintain a higher call take-up while getting unmatched and on-demand scalability. Smartflo also offered enhanced team collaboration and infrastructure optimization, thanks to the seamless data connectivity. It enabled for more analytical understanding of what is happening overall. This helped us grow over 250% since the pandemic”
TTBS provided customizable workflows that could be-fed back to systems for enriched customer experiences while ensuring enterprise-grade security and reliability.
TTBS’s Smartflo solutions comes with host of features like:
Intelligent routing of customer calls to the best of agents/employees
Voice to Text conversion with keywork mapping
Call sentiment analysis to understand your customers better
API integration with all enterprise applications to get a single customer view
Quality checks of customer interactions through live call barge-ins
Analytics and reports to get insights and enhance your business outcomes
On demand scalability without additional Capex
In-build Enterprise Grade security and reliability