July 2022; India: Personalised audio streaming service Pocket FM announces the exclusive launch of Ankur Warikoo’s bestseller ‘Do Epic Shit’ in audiobook format. Ankur Warikoo, an entrepreneur and widely popular for his informative literature on life and career advice, expresses his outlook towards failures and success and financial management in this book.
Originally published on 27th December last year, the book has been receiving heartwarming feedback from its readers. Now, the bestseller in the audiobook form is exclusively available on the platform in Hindi.
“Audio as a content-medium is shaping up strongly, with innovative ways of storytelling. It is exciting to see my bestseller ‘Do Epic Shit’ in audio form and personally, I commend Pocket FM’s effort to convert this into an audiobook. Furthermore, I am of the opinion that the availability of this audiobook exclusively on Pocket FM will reach a wider audience, helping more people to get disinclined with their finance management,” said bestselling author Ankur Warikoo.
Besides strengthening its self-help genre and adding such bestsellers to its audio streaming library, Pocket FM offers more content variations to its listeners.
Talking about the new arrival, Ashu Behl, SVP-Content, Pocket FM said “Ankur Warikoo’s bestseller ‘Do Epic Shit’ has been tremendously successful among the readers’ community and we are excited to take it to a wider audience in their native language, exclusively through audiobook.”
“Audio storytelling is imbibed into our culture and a frictionless medium for consuming literature. This paves the path for us to lead the adoption of audiobooks, with the finest collection of Indian and international bestsellers and authors, exclusively available in Indian languages,” added Behl.
Pocket FM launched its audiobook category in March 2022 and has been aggressively onboarding leading international and Indian publishers for exclusive audiobook rights to bestsellers worldwide. The company recently onboarded Manjul Publishing which has the publishing right to ‘Do Epic Shit’ in Indian languages.